BREWLANDER:

A.I. IRRESPONSIBLY 

“How an independent beer brand outsmarted the big ones.”

For decades, beer ads were ruled by the big guys, million-dollar shoots, glossy beaches, celebrity cameos that cost more than a craft brewery makes in a year. For independents like Brewlander, it was never a fair fight. Until now.

With text-to-video AI like Sora and Qwen 2.5, anyone with a keyboard can make an epic film for free. So we did just that. Instead of filming commercials, we printed them: posters, billboards, magazines, each with detailed AI prompts anyone can type in to generate over-the-top beer ads. The kind small brewers were never meant to afford.

To make it even more rewarding, fans who generated their own Brewlander ads received exclusive discounts on the beer.

At the end of the day, the message was clear: Brewlander doesn’t invest in million-dollar commercials, it invests in what matters: the beer itself.

“We turned the world’s most expensive media format into the cheapest. That’s the kind of unfair fight we like.”

Guilherme Machado
ECD at BLKJ Havas