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Durex The Pull Out Game

 

DUREX:

THE PULL OUT GAME GAME

 
 
 

“The most popular game on earth is now playable on your screen.”

 

The pull out game. It’s an old-school method where you do an unprotected sex and pull out before ejaculating. If you feel like you can master the game, think again. Because 22 out of 100 people playing this game end up with an unintended pregnancy.

To stop people doing IRL pull out game, Durex launches The Pull Out Game Game—a game made with old-school style to hilariously demonstrate just how unreliable the pull-out method is.

 
 
 
 

The game is playable in any device and it simulates the difficulty of preventing sperms from reaching the egg: at first it seems easy, but you are bound to lose sooner or later just like IRL.

Except, this time, you get Durex discounts instead of babies.