We are BLK J. An independent creative agency that exists to make brands famous. Mostly with tech, sometimes with film, sometimes with whatever, but never with advertising. People hate advertising. We love people.

Musical Fitting Room

Kids define themselves by the type of music they listen to, and by the clothes they wear. With that insight, we combined music and fashion – two powerful forms of self-expression – with RFID technology, to create the Musical Fitting Room. It recommends music tracks that best suit the style of clothing being tried on, introducing youths to music that matched their styles, and a music store that is relevant to their lifestyle.

Cannes: Promo Gold, Promo Silver, Media Silver, Direct Bronze
Spikes Asia: 4 Silvers, Bronze
Digital Media Awards: Gold
AdFest: 4 Silvers, 2 Bronzes
Australian Award: 2 Golds, 2 Bronzes
Creative Circle Awards: 3 Silvers, 2 Bronzes
Asian Marketing Effectiveness: Bronze
Effies: Bronze

musical fitting room

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